Lily’s 1945 (a premium instant coffee) is a tribute to Conlins founder’s late mother, Lily Conlins. The branding calls for a simple logo design of a lily flower that symbolizes purity and modesty.
As the only Graphic Designer of Conlins Coffee World Inc., I was in charge of the over-all branding of the product, from conceptual development and design collaboration/coordination with the Chief Operating Officer (COO) up to the packaging design phase.
Inspired by nostalgia, Lily’s by Conlins comes in three distinct flavours that brim with warmth and sweetness.
